Best Betting Sites in the United Kingdom Are Here!

If you are on the look-out for the best betting sites in the UK, this is the right place to be. Here you will find the greatest deals, including but not restricted to betting app test drives, site reviews and some other amazing offers. Our goal is to deliver all the information you may need regarding bookmakers to help you make a right choice. We are here to assist you with your betting quest, no matter what you are after. If you want good value for your money, this is the right place for you.

Ranking of The Best Betting Sites Online for 2017

Going through the criteria that make an online betting site the best in the field, it seems that it all comes down to bonus offers. Truth be told, getting extra cash to enjoy your free time in the form of a promotion can really make your day. Sometimes the bonus money users are awarded isn’t relevant at all because they can get so much more. For instance, some operators tend to provide loyal customers with a small amount of money week in, week out to coax them into using their website in the long run. In truth, there are thousands of offers out there and it’s hard to pick. But no worries. Our intention is to help you get your hands on the best online betting sites. Hence, we have selected the offers that are worth your while.

Bookmaker Review Rating Bonus Amount Open Account
9.9 50% £200
9.7 100% £200
Real Deal Bet
9.7 100% £50
9.6 100% £25
9.5 100% x3 odds
Stan James
9.5 100% £20
9.3 100% £30
9.3 100% £20
9.1 100% £20
William Hill
8.8 100% £25

Deposit Bonuses

Today, online bookmakers aspire to attract more customers, that is why many of them offer a ‘welcome bonus’. Without a doubt, the free gift gives a newcomer the opportunity to increase their money as well as their chances of winning. This is one of the main reasons why we highly recommend using Bet365. It is one of the top betting sites in the UK. Their offers are unrivaled, especially their sign-up bonus. They give every new member a 100% first-deposit bonus.

why to make a deposit at a betting siteThe only thing that an individual should do to obtain the free gift is to create an account either by using the mobile app or via their website. Note that only new members are provided such a promotion. Once you obtain membership on the site, you will be sent a promo code, ending in the following symbols: NCDB2. Once you make a deposit, you need to enter the code in the members’ menu. The site will automatically double up the money. Mind you that the biggest amount of money that you will get through this bonus is £200.

Free Bets Options

Most promotions provided by bookmakers are Free Bets. Personally, we think that deposit bonuses are unmatched; however, it is worth checking the free bets too, as they have some pluses. The biggest advantage of those offers is that they can be provided more than once. This means that you can get plenty of free bets after signing up. Another advantage is that free bets come with more simplified terms. For instance, the £50 Free Bet that Ladbrokes have on offer requires that the initial stake be put at odds of ½ (and larger) and be no less than £5. Later on, an extra risk-free bet will be available to place. In most cases, a refund is the reason that such a promotion is provided.

Latest articles from our blog section

Money-Back Specials

When it comes to money-back specials, check out Paddy Power. They are notorious for their refunds. In fact, this kind of promotions happens to be the company’s trademark. They offer specials for each prominent betting market. Another compelling promotion available at a number of online wagering sites is the so-called ACCA Bonus. Bet365 are not to be missed on this one. As long as it is football betting, you can get the unbelievable 100% on top of your Bonus ACCAs. The exact amount you get is based on the total amount of selections. Successful six-folds are rewarded 20%; 5% is rewarded to winning trebles; finally, you need 14 (fourteen) correct picks to get the maximum amount.

Check Our Site Video

Available Markets

“Good all-rounders” is a cricket term which is ascribed to some bookmakers that specialize in a variety of markets. Check the summary in our informative graphic>. Trust us, you can increase your bankroll if you choose the right best betting sites. They need to offer the greatest odds in relation to those markets which you are willing to bet on.

In this section, we are going to provide an overview of horse racing and football, which are by far two of the most popular markets. Here you will see that not all bookies were made equal.

Best Betting Sites for Football

which are the best betting sites for footballWe wanted to help you make a right decision, so we dug deep. We scrutinized our seven companies and as a result of that we selected four random football matches for which we made sure to check the odds on all the seven operators with regard to home win. And since we want to provide an unbiased opinion, we have selected one League 1 game, one Championship game and two Premier League games. Here is what our research shows.

Next, we checked the difference between the lowest and the best odds.

It’s like watching a beer commercial on TV where the price seems to be too low to be true. But you are tempted to give it a try so you head to the local supermarket to get a beer. Aside from the beer, you also shop for other stuff. Back in your home, you go through your purchases, and then it hits you that you have spent more money than usual, about £10 on top, to be precise. Looking at the receipt, you find out that some of the articles cost a bit more than they normally do. Their price is pushed up because the beer costs next to nothing. And that’s why you ended paying extra. The best way to go when such a bargain is offered at a supermarket is to purchase only the beer and get the rest of the items at another store that doesn’t offer such a promotion. In other words, shop around.

Now, if we make the same analogy as far as wagering sites are concerned, your best bet would be to have various accounts at the best football wagering sites. Chances are you get a good bargain. We discovered that some operators provide better odds at about 14% than their competitors; also, the purpose of Premier League games is to tempt customers with bigger differences between the worst and the best odds (6.13% and 13.94% on two of our sample games) than League 1 and Championship has to offer (variance of 5.04% for League 1 and 4.16% for Championship).

We do recommend that you stick with various operators, which provides the opportunity to use those bonuses given only to new members (take for instance, Coral reward new customers with a £20 free bet if they bet £5). Make sure to check for “price boosts” when you are placing a bet on a “top” game. Also, consider the fact that the market fluctuates, so be sure to check for promotions at all times. If you are looking for the top betting sites and the most attractive offer read and other pages in our site.

In conclusion, we advise you to go with Bet365 as far as lower league betting is concerned and William Hill and BetVictor when it comes to Premier League betting.

Horse Racing

do the top betting websites offer horse racingWith regard to horse racing, it is not easy to make a comparison between the markets ahead of time; the reason being, a lot of operators only show the Starting Price or “SP”. It is determined by the odds on offer at the very moment of the racing being held. More often than not, it is a panel that determines the SP. It is based on the price changes that occur at the racecourse. The major purpose of SPs is to figure out the winnings in cases where the bet has been made and no fixed odds have been offered or taken.

Keep in mind that “BOG” or “Best Odds Guaranteed” is offered by all bookmakers listed here, which means that the operators will have to pay you a higher price if the SP gets bigger than the odds you placed bets at.

We encourage you to carefully read the terms and conditions of each operator among the best sites you are dealing with before you take advantage of any offer, as conditions may change. You can also read our guide for sports betting.

“BOG” is provided by Bet365. As well as that they have great promotions regarding their Channel 4 Horse races. Our favorite is the one where you can get a risk free bet if you place a bit at odds of more than 4/1. This means that you can get a free bet, the amount of which will be the same as that of your winning stake if you win on a race featured on Channel 4. If your bet doesn’t win, you will get a refund of your stake, usually within an hour of the end of the race because risk-free bets exclude the stake. You must place the bet like you normally do. If you still haven’t registered on Bet365, consider the opportunity to combine signing up with the “100% deposit matches” provided to new members for a chance to increase your bankroll.

For this comparison, we selected four races. A random participant’s starting odds were compared prior to the “off”. Next, the different prices available at those featured operators were compared as well. We did pretty much the same thing we did to compare the football matches.

Similarly to what you will experience with football betting, there can be great variances between the worst and the best odds that bookmakers offer. For example, in race 1, the variance between the worst odds (Coral, William Hill, Paddy Power and Bet365) and the best odds (BetVictor, SkyBet and Ladbrokes) is 30.76%. In race 2, they featured a variance that amounts to 26.66% between the lowest odds (Paddy Power and Ladbrokes) and the highest odds (BetVictor, Coral, William Hill and Bet365). In the third race there seems to be a huge difference between BetVictor, Ladbrokes and Bet365, which had the best odds, as compared to the worst odds that belonged to Coral. The total variance was of 40%. And finally, the fourth race featured a variance of 30.76% between the worst odds (BetVictor and William Hill) and the best odds (Coral, Paddy Power, SkyBet and Ladbrokes).

It is important to shop at different sites in order to get the best odds. Sometimes it is best to go with two different operators for one and the same race. You are not likely to come across variances of 25%.

Mobile Betting

what are the options for mobile bettingBack in the day, we would use our mobile phones to get in touch with other people either by sending texts or calling them. That was quote a long time ago. Today, mobile phones are not packed with buttons, they are bigger than ever and they have touch screen. Most of these devices support Internet as well. Throughout the years, online betting sites have conquered mobile platforms too. They provide mobile applications which make betting piece of cake. Customers have access to their favored markets. Almost any smart phone these days can run those apps.

What to expect from our mobile apps?

  • Place bets in a breeze
  • Exclusive bonuses
  • Bet on your smartphone
  • Instant bet placement

Nowadays, almost every betting site features a mobile version. Apps are not a luxury anymore. Rather, they are a necessity. All of the operators that our website recommends can be run on devices that support iOS and Android, not to mention Blackberry and Windows Phone. A special bonus is available to members of Bet365 who choose to use their betting app. Their mobile version provides just as many opportunities as are available in their Desktop version.

We assure you that we have tested all the best betting sites that offer mobile platforms. You can see the results here.

Live Streaming and Betting

The betting world features in-play or live streaming and betting. It is growing pretty fast. Note that if there aren’t many live markets available on your operator, then you probably need to reconsider your membership there. Live betting is a must-have. Being unable to provide live betting is a huge disadvantage. What’s the fuss about? Well, nothing is more exciting than watching a game and placing a bet. This is how you can back curling players, horses and football teams. It takes betting to a whole new level. It adds to a more interactive game. You should know that video streams are of great importance and live betting is correlated to them. The best betting websites are capable of ensuring live video streams. That way you can place bets on the go. You need to place a bet through your account or have positive balance in order to watch live streams – well, in most cases. All in all, we do not recommend using an online betting site if it doesn’t offer video streams and live markets.


Try Now

  • Up to £200 Bonus
  • 100% Deposit Bonus
  • 1,000,000 Slots Giveaway
  • Live Streaming

The Best Bookie

Try Now

  • Up to £200 Welcome Deposit
  • £1010 Welcome Pack
  • 25000+
    Live Events
  • 100% Safe and Secure Cashier

The Good and the Bad sides of Betting

The truth is that not every betting site we encounter in the cyberspace is trustworthy, as much as we want to think that all operators want the best for us and are concerned about our well-being. Not all companies are the same. Some were created with the idea of cheating people. How can you tell that a betting site is not trustworthy? Or how do they ensure a fair play? Is there someone who is in charge of this? I mean, think about it for a second.

Imagine we are one of these fake bookmakers, who claim they have the best betting sites. We can always assure you that the games featured on our website have been vetted. A certificate written down on a blank page in MS can be quite convincing, especially with a fake stamp on it. If a customer happens to win a game (of course, we can make sure that doesn’t happen at all), we can pretend they didn’t, coming up with a really good excuse after referring to our terms and conditions (e.g. we can claim that any winnings can only be obtained on a date that doesn’t exist on the calendar). If the client persists, we can always find a way to pay less money that they have won. In other words, we will do the best we can to make that client give up.
Limiting the money a customer can cash out to a really small sum like £50 is another excuse we can make to cheat on our clients. And even if we say £50, we actually mean that amount of money minus all the fees and taxes, say 30% administration fees, 30% local taxes, 20% currency conversion fees and 10% bank charges. In fact, that customer may end up paying us money rather than the other way around. Now, isn’t that fun?

Things to Consider when Picking an Operator

  • should i consider the betting laws of the ukWhat makes a betting sad a good choice
  • Limited sports and betting options
  • A variety of bets and sports
  • No extras
  • Live betting and other extras
  • Messed up navigation
  • Intuitive bet placement
  • No bonuses at all
  • A variety of bonuses
  • Website which takes forever to load
  • Website which loads instantly and is easy to navigate

Will you put up with this? Come on, things can be better

Security is one of the primal instincts of every human being. It is a key factor in every aspect of your life, including your family, career and daily routine. Respectively, you strive for stability with regard to gambling on the best betting sites too. It is pretty understandable – it is your money and a lot is at stake. This is why you want to avoid any complications at all costs. Check out the following Gambling Commission report, according to which bookmakers have been subjected to monitoring twice as much as the rest of the sectors about gambling.

There has been a change in the regulations regarding companies which provide their services in the UK since December 2014. According to that change, any operator working within the UK must get a valid license from the UK Gambling Commission. Before the change, operators could get licenses from other countries; for example, Guernsey and Malta. Now that the new regulation has been imposed, customers can rest assured their rights will be protected since the same regulatory body is in control.

Basically, what this means is that if a customer wins, they can obtain their winnings. What is more, it means that all personal details are kept confidential. This is what we are all after, isn’t it?

You can usually see which regulatory body has issued certificates for an online betting operator by going to the footer of their webpage. We have put together a guideline for you, which points out what you should be going for with regard to bookmakers.

  • The Betting Adjudication Service (IBAS) is where you can solve any disputes that have arisen with the bookmaker. Although you may not be pleased with their verdict, be sure that it will be unbiased.
  • The European Sports Security Association (ESSA) is another regulatory body, whose purpose is to prevent scams. They follow closely Sports Betting Integrity.
  • GambleAware is another organization that concentrates all its efforts to assist customers with their betting issues. In fact what they focus on is helping individuals who show signs of being addicted to gambling. The organization is entirely people-oriented.

which is the good and the bad side of betting onlineWhen discussing the best betting sites sites in the UK, we can’t help but talk about payment methods too. Online bookmakers offer a variety of ways to make online money transactions. It goes without saying that you should opt for a reliable method. Whereas in the past, people used to make their bets at the retail shop, today the industry enables bettors to transfer money online. Overall, there are three main groups of transaction types. Here is some short info about each of them:

  • Bank cards – One of the easiest ways of sending money is by bank cards. Mastercard and Visa are some of the main cards offered by most betting sites, but many of them also accept Delta, Maestro, Solo or Laser cards. Usually, you only need to enter your debit or credit card details in order to make transfers. There is no need to register somewhere else. One of the disadvantages of using a bank card is that money transactions take more time to complete.
  • E-wallets – We recommend using an e-wallet to make money transactions. Their biggest advantage is that money is transferred instantly. Another reason to stick with e-wallets is security. Personally, we think PayPal is the best bet, however, there are other worthwhile e-wallets like Neteller and Skrill (Moneybookers).
  • Pre-paid method – Customers don’t like having to share confidential information with online betting sites. This is the main reason that pre-paid vouchers are a great way to go if you want to make money transfers online. One of the most popular pre-paid vouchers is Ukash. Most betting sites accept Ukash. The biggest downside of this method is that you need to provide another method if you want to collect your winnings since you can’t use the voucher to do so. If you create an account on Ladbrokes, you can get a full ‘odds on’ card. That way you can obtain your money at any Ladbrokes branch out there provided that you have a full account and that you provide some type of identification.

Security Practices that Bookmakers Endorse

  • HTTPS Protocol – Hypertext Transfer Protocol Secure or HTTPS is the best way to go. It adds another security level and ensures that all the data which is received and sent is encrypted. All betting sites use HTTPS.
  • Security Practices that Bookmakers Endorse – Every card issuer takes various measures to ensure your security. Make sure to take advantage of those offers. For example, Visa use the Verified by Visa sign and Mastercard provide a “secure code”.
  • CVV Number – When you make a deposit, your bookmaker will ask you to provide a CVV. This is the 3-digit number that exists on the back of any bank card. The numbers are usually placed in a separate area on the card so that they are easy to see.

Frequently Asked Questions:

Certainly, online betting is a huge topic and it has many ins and outs.   The purpose of the following section is to answer all the questions that we weren’t able to place anywhere else on the site for various reasons. If you have problems with some phrases and terms go to the glossary.

Q: What if I have a dispute with the online operator or if they refuse to make payments?

find answers to the most common questions about bettingA: Honestly, there should be no problems with bookmakers ranked A or B. The best thing to do if a problem arises is to get in touch with Independent Betting Adjudication Service (IBAS). They have addressed complaints and problems between bookmakers and users for a long while. If you are concerned about something, just contact IBAS. Of course, make sure that you use them as a last resort. It is always best to arrange an agreement with the operator in question prior to resorting to IBAS. As stressful and annoying as it can be to talk to bookies’ customer support agents, you can eventually have it your way if you are persistent enough.

Q: Is there more to free bets and sign-up bonuses than meets the eye? What’s the catch?

A: Believe it or not, there is no catch. The thing about bookmaking is that it relies on mathematical models. This means that every single promotion or bonus these  sites offer has been well thought out. They calculate any potential losses. So, what we are saying is that betting is something you pay for just like you shop for stuff. You know that merchandisers offer promotions in order to attract more customers, right? The same rule applies to betting. The only thing that you need to keep in mind is that there are certain requirements that these operators impose so that users don’t just walk away with the free cash without betting. Most of the time users are required to bet at odds no lower than 1/5 or 1/2. It seems like a good deal after all. And just because the money is given for free doesn’t mean you can bet foolishly. Be sure to make good use of those promotions.

Q: Are all online operators trustworthy?

A: Not really. You need to learn to distinguish between the good ones and the bad one to find the best betting sites. If you don’t, you might come across a scam. Your best bet is to go for the most reputable and popular bookmakers. There is no point in winning a huge promotion if you are not able to cash out the money – or worse – if the personal details you have provided are compromised. Just make sure that you stick with some of the partners we showcase on our website and you are good to go. They have amazing offers, plus they are trustworthy.

Q: Does the bookmaker have the power to suspend my account and under what conditions?

A: Online booking sites may have your account suspended in order to comply with all laws, both international and domestic. This will happen if the identity of the user is put into question. To verify that you are the owner of the account – normally after requesting your winnings to be cashed out – you may have to send your address and other proof of your identity. Also, if you violate the terms and conditions in any way, have claimed several welcome bonuses or have created multiple accounts on an operator’s website, they can and will terminate your account. Should you require more information, you are advised to get in touch with the bookmaker’s customer service.

Q: What if I have a gambling problem? Or what can I do if someone I know is addicted to gambling?

A: It is important to remember that it is often impossible to tell someone has a gambling problem unless they speak out. Anyone regardless of age, ethnicity and sex can have a gambling problem. That’s why it is often referred to as the “hidden addiction”. One thing you can do is to contact the ‘National Gambling Helpline’, which is confidential, at 0808 8020 133. It is available seven days a week. Individuals can call from 8am to 12 midnight. Also, by clicking here you can use the live chat.

Q: What about a sports betting blog where I can get more information? Is there a good one available online?

A: There is an overabundance of websites offering tips on betting in the cyberspace, but only a few of them are really worth your time. We don’t mean to brag, but our blog is pretty good. It has everything you need, plus it is updated on a day-to-day basis. Here you can read everything about horse races and football fixtures. As a whole, you can learn about any event which may add to your betting experience and – why not – your bank account. The reason our blog is such a good read is that we enjoy sports betting very much. You can also read the most relevant and recent news regarding sports betting in addition to getting tips.

Informative Articles

  1. Betting Online Awareness (Last-Minute Odds)
  2. How Gamblers Get Hot (Betting Tips and Tricks)
  3. Defeating the Online Betting Sites (New Zealand Study)
  4. Placing Bet Doubles (Grand National Performance)
  5. Routledge International Handbook (Internet Gambling)
Blog page
March 31st, 2017
Which place are FNC in?
Fnatic’s head coach Nicholas NicoThePico Korsgård left the club, as the organisation announced this Monday. The manager of the team...
March 30th, 2017
Will Hector Bellerin leave Arsenal?
Arsenal’s top right-back Hector Bellerin had a meeting with Robert Fernandez in London a little before the international break to...
March 28th, 2017
What did Rekkles say about Febiven?
In our second part of our interview, we asked Martin Rekkles Larsson about who his favourite teammate from Fnatic was....
March 27th, 2017
Why do Liverpool need the 4th place?
Gary McAllister, the former Liverpool midfielder stated that Jurgen Klopp is building up to something huge at Anfield and has...