The sports betting Spanish gambling operator Codere just signed a betting partnership for three years with the football club Real Madrid. A few days ago, Real Madrid and Codere announced the signing of a new 3-year betting partnership. The organizations sealed the deal at Santiago Bernabeu Stadium. The current CEO of Codere José Antonio Martinez Sampedro was presented with a jersey by Real Madrid’s Emilio Butragueño, who is their director of institutional relations. Butragueño stated that the tie-up might be scheduled to last multiple years, but their desire is it for it to be long-lasting. The partnership ensures Codere’s popularity among the La Liga fans. This comes as it does following the end of the bookie’s 1-year sponsorship of Valencia, which is Real Madrid’s rivals. Codere has launched a dedicated section for the team on their upgraded Spanish-facing wagering website Codore.es. It made its fresh-faced debut in the end of last month. The bookie launched a major marketing push to advertise the new site and its wider variety of casino games, including slots from the software giant Net Entertainment. The bookie was dangling on the brink of bankruptcy before a major restructuring back in 2014. However, now generates a revenue of €377.7 million in Q3, which is down 9% from last year. The operator blamed the bulk of the downturn on the Argentine peso’s devaluation and the Mexican peso’s depreciation. The company’s Latin American revenue fell 15.8% to €257.1m in Q3. Unfortunately, Argentina led the losers, followed by Mexico and Panama. The smaller operations in Brazil, Colombia, and Uruguay were also in the negative.