The deal is final between the industry provider Net Entertainment and Paddy Power. This will licence NetEnt’s content to the bookmaker’s land-based gambling machines in the United Kingdom.
The deal shows an extension of the already existing partnership between the companies. Furthermore, NetEnt is already providing its software to Paddy Power’s online venue.
Paddy Power owns 339 licensed retail offices in the United Kingdom, which contain over 1,300 gambling machines.
The current Chief of Operations in the European Market at Net Entertainment, Enrico Bradamante, stated that he is quite pleased with the extension of the provider’s deal with Paddy Power, which will include the distribution of gambling machines in their betting shops. The company is confident that the bookie’s customers will enjoy the award-winning and thrilling games.
NetEnt is one of the leading software solutions providers, and it is based in Stockholm, Sweden. They currently have offices in Gibraltar, Malta, Gothenburg, New Jersey, Kiev, and Krakow. They were founded in 1996 and created the first Java-based casino.
Paddy Power Betfair plc is currently one of the leaders in sports betting and gaming groups in the world. The business was formed when the two companies Betfair and Paddy Power merged and currently has four divisions. They are in The United States, Australia, Retail and of course, online. The retail distribution currently operates over 600 betting shops across Ireland and the United Kingdom and employs approximately 5,000 people.