The Advertising Standards Authority recently reviewed two complaints about promotional emails that were sent by the bookie during this July.
One of these was upheld, and even if the other was not, this offending email will never appear in the same form.
The offer stated that if you bet £10, you will get £30 free on Sports and that the bonus would be credited up to 48 hours.
The first complaint was that the customer attempted to claim the bonus, and they believed that they did not receive it because the bets had to be made on cumulative odds. So the customer accused BetFred of misleading advertisement. The response was that it was clearly stated in the offer to stake at least £10 at evens or odds.
The second one stated that the user was unable to claim the bonus because it had to be the first bet ever to be made by the player, and this made the ad unclear. The response to this accusation was that the customer did not qualify because minimum criteria were not met.
The company continued explaining the Terms and Conditions of the promotion were only one click away from the original ad. It was accessible by a link on the “More Info, ” and if the customers had read that, they would know that they must stake at least £10 at cumulative odds of Evens on your first bet.
Even thou the first complaint was not upheld, the second was. It breached CAP codes 3.1, 3.9, 8.17, and 8.17.1. These are Misleading advertising, Qualifications, and Significant conditions for promotions.