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The Best Betting Sites in the United Kingdom are Here!

If you are on the look-out for the top betting websites in the UK, this is the right place to be. Here you will find the greatest deals, including but not restricted to betting app test drives, site reviews and some other amazing offers. Our goal is to deliver all the information you may need about bookmakers to help you make the right choice. We are here to assist you with your betting quest, no matter what you are after. If you want good value for your money, this is the right place for you.

Our Ranking for 2017

Bookmaker Bonus Amount Min. Dep. Rating Visit
100% £200 £0.1 9.7 /10 Bet365 ReviewJoin Now
100% £10 £0.1 9.6 /10 GentingBet ReviewJoin Now
100% £30 £0.1 9.3 /10 888Sport ReviewJoin Now
100% £30 £2 9.0 /10 Betfair ReviewJoin Now
100% £20 £0.01 8.8 /10 StanJames ReviewJoin Now

Going through the criteria that make an online betting site the best in the field, it seems that it all comes down to bonus offers. Truth be told, getting extra cash to enjoy your free time in the form of a promotion can make your day. Sometimes the bonus money users are awarded isn’t relevant at all because they can get so much more. For instance, some operators tend to provide loyal customers with a small amount of money week in, week out. This way they coax them into using their website in the long run. In truth, there are thousands of offers out there, and it is hard to choose. But no worries. Our intention is to help you get your hands on the best online gambling sites. Hence, we have selected the offers that are worth your while.

What You Should Consider when Choosing a Bookie

When you are choosing an online bookie, there are a few factors that you have to consider before you make your picks. If you are a newbie, the first thing you have to look for is the best available offers. The welcome bonuses are the first impression you get from online bookmakers. Moreover, there are a lot of them to look at before you see the most attractive promotion. It is true that bet365 have an incredible offer for the people who are just starting out. They give those who deposit at least £10 a 100% bonus. But, they are definitely not the only ones who offer you amazing offers. For example, Stan James will give you a £10 free bet, and Ladbrokes a £150 one. But, there are terms and conditions that you should read first because they are not always as good as they sound.

Deposit Bonuses

Today, online bookmakers aspire to attract more customers, that is why many of them offer a ‘welcome bonus’. The gift gives a newcomer the chance to increase their money as well as their chances of winning. This is one of the main reasons why we recommend using Bet365. It is one of the top betting sites in the UK. Their offers are unrivalled, especially their sign-up bonus. They give every new member a 100% first-deposit bonus.

What an individual should do to claim a Deposit Bonus?The only thing that an individual should do to get the gift is to create an account either by using the mobile app or via their website. Note that only new members are offered such a promotion. Once you get a membership on the site, you will be sent a promo code, ending in the following symbols: NCDB2. Once you make a deposit, you need to enter the code in the members’ menu. The site will automatically double up the money. Mind you that the biggest amount of money that you can get through this bonus is £200.

Free Bets Options

Most promotions provided by bookmakers are Free Bets. According to us, that deposit bonuses are unmatched. But, it is worth checking the free bets too, as they have some pluses. The biggest advantage of those offers is that they can be provided more than once. This means that you can get plenty of free bets after signing up. Another advantage is that free bets come with more simplified terms. For instance, the £50 Free Bet that Ladbrokes have on offer requires that the initial stake is put at odds of ½ (and larger) and be no less than £5. Later on, an extra risk-free bet will be available to place. In most cases, a refund is the reason that such a promotion is provided.

Money-Back Specials

When it comes to money-back specials, check out Paddy Power. They are notorious for their refunds. In fact, this kind of promotions happens to be the company’s trademark. They offer specials for each prominent betting market. Another promotion available at many online wagering sites is the so-called ACCA Bonus. Bet365 are not to be missed on this one. As long as it is football betting, you can get the unbelievable 100% on top of your Bonus ACCAs. The exact amount you get is based on the total amount of selections. Successful six-folds are rewarded 20%; 5% is rewarded to winning trebles. Finally, you need 14 (fourteen) correct picks to get the largest amount.

Available Markets

Check the Available Markets for betting on sports!“Good all-rounders” is a cricket term which is ascribed to some bookmakers that specialise in a variety of markets. Trust us, you can increase your bankroll if you choose the right best betting sites. They need to offer the greatest odds in relation to those markets which you are willing to bet on.

In this section, we are going to provide an overview of horse racing and football. Since these are by far two of the most popular markets. Here you will see that not all bookies were made equal.

Available Bet Varieties

Having a tonne of markets to choose from is important, and no one can tell you otherwise. Yet, what is the point of having so many markets when there are only a couple options for bets for them? For example, a very popular and reputable operator is Betfair, but it is an exchange. So, it does not provide many options for bets in specific markets. This is why you should look for a variety of odds and wagers.


Another crucial part of a bookmaker is the way they present their in-play service. Usually, punters want to place wagers on events that have already begun, since it could be favourable for the backer to bet when the event is under way. The in-play service at sites like 888sport will provide you with odds that are either significantly longer or shorter. This depends on how a match or race is unfolding.

User Experience

You should also make sure that you look out for how easy it is to use the bookmaker’s interface and how aesthetically pleasing you find it. If you want to spend a lot of time on it, it is crucial that you enjoy the navigation and the layout. Even though you might think that this is just a tiny part of what to look for in a bookie, the presentation is a huge factor. Moreover, none of the major bookmakers should ignore it!

Customer Service

Unlike your local corner shop, which you can physically visit, online bookmakers are virtual and allow you to gamble on sports. But, this does not mean that an online bookie’s address somewhere on the internet. Each reputable sportsbook has a physical address, which you can find on their site as well as a phone number you can contact. Some of them will also offer live chat, email, and a FAQ section you can review to feel more comfortable about gambling there.

Another important source of information about online gambling sites is the social media. Each trustworthy site will have a presence on Facebook and Twitter and use them as a valuable service tool. Liking or following the bookmaker you will see how the company communicates with their customers. This gives them a new level of trust as well as the necessary knowledge that you need to make the right decision when the time comes to make one.

Best Betting Sites for Football

Which are the top rated betting sites for football?We traced the modern game of football back to 1863 when the FA was formed, and the rules were standardised across the UK. This sport continued to grow popularity as more and more teams joined the FA and many tournaments were being set up. Only eight years later was created the FA Cup. Moreover, during the next few years the Association’s rules spread like wildfire and became the foundation of the sport we know and love today.

This led to the formation of the Football League a bit later in 1888 as well as the introduction to the second division in 1892. This got the game evolved to the beautiful sport it is today.

Football became popular in South America and Continental Europe, which is when FIFA was set up for international football matches. A few years before World War I, FIFA expanded to the United States, South America and South Africa.

70 years later, after many Domestic Leagues and Cups, European Championships and World Cups, football’s popularity continued growing and became more than a sport, it became a multi-million-pound industry.

If anyone suggests that it is easy to make money from football betting sites, will not be completely honest with you. It is not hard to make a few successful bets, but long-term profits are a completely different matter. A specific amount of background knowledge is required to have a chance, and you will have to be prepared to waste a significant amount of effort and time.

Now that we have that out of the way, we can say that there is no doubt that it is possible to be a successful punter. If you learn all the strategy that is involved and if you are disciplined enough to bet with your brain and not your heart, there will not be a single reason why you could not make a more constant profit. It will not happen overnight, but with the proper levels of patience and commitment, you will eventually get there.

An excellent place to start is by reading our guides. So if you want to figure out which is the best football betting site, we advise you to continue reading.

We wanted to help you make a right decision, so we dug deep. We scrutinised seven companies, and as a result of that, we selected four random football matches for which we made sure to check the odds on all the seven operators with regard to a home win. And since we want to provide an unbiased opinion, we have selected one League 1 game, one Championship game and two Premier League games.

Learn what makes the lowest and the best odds different!Next, we checked the difference between the lowest and the best odds. It is like watching a beer commercial on TV where the price seems to be too low to be true. But you are tempted to give it a try, so you head to the local supermarket to get a beer. Aside from the beer, you also shop for other stuff. Back in your home, you go through your purchases, and then it hits you that you have spent more money than usual, about £10 on top, to be precise. Looking at the receipt, you find out that some of the articles cost a bit more than they normally do. Their price is pushed up because the beer costs next to nothing. And that is why you ended paying extra. The best way to go when such a bargain is offered at a supermarket is to buy only the beer and get the rest of the items at another store that doesn’t offer such a promotion. In other words, shop around.

Now, if we make the same analogy as far as wagering sites are concerned, your best bet would be to have various accounts at the best football wagering sites. Chances are you get a good bargain. We discovered that some operators provide better odds at about 14% than their competitors; also, the purpose of Premier League games is to tempt customers with bigger differences between the worst and the best odds (6.13% and 13.94% on two of our sample games) than League 1 and Championship has to offer (variance of 5.04% for League 1 and 4.16% for Championship).

We do recommend that you stick with various operators, which provides the opportunity to use those bonuses given only to new members (take for instance, Coral reward new customers with a £20 free bet if they bet £5). Make sure to check for “price boosts” when you are placing a bet on a “top” game. Also, consider the fact that the market fluctuates, so be sure to check for promotions at all times. If you are looking for the top betting sites and the most attractive offer read and other pages in our site.

In conclusion, we advise you to go with Bet365 as far as lower league betting is concerned and William Hill and BetVictor when it comes to Premier League betting.

Horse Racing

Do the top online bookmakers offer horse racing?With regard to horse racing, it is not easy to make a comparison between the markets ahead of time; the reason being, a lot of operators only show the Starting Price or “SP”. It is determined by the odds on offer at the very moment of the racing being held. More often than not, it is a panel that determines the SP. It is based on the price changes that occur at the racecourse. The major purpose of SPs is to figure out the winnings in cases where the bet has been made and no fixed odds have been offered or taken.

Keep in mind that “BOG” or “Best Odds Guaranteed” is offered by all bookmakers listed here, which means that the operators will have to pay you a higher price if the SP gets bigger than the odds you placed bets at.

We encourage you to read the terms and conditions of each operator among the best sites you are dealing with before you take advantage of any offer, as conditions may change. You can also read our guide for sports betting.

“BOG” is provided by Bet365. As well as that they have great promotions regarding their Channel 4 Horse races. Our favourite is the one where you can get a risk free bet if you place a bit at odds of more than 4/1. This means that you can get a free bet, the amount of which will be the same as that of your winning stake if you win on a race featured on Channel 4. If your bet does not win, you will get a refund of your stake, usually within an hour of the end of the race because risk-free bets exclude the stake. You must place the bet like you normally do. If you still haven’t registered on Bet365, consider the opportunity to combine signing up with the “100% deposit matches” provided to new members for a chance to increase your bankroll.

For this comparison, we selected four races. A random participant’s starting odds were compared before the “off”. Next, the different prices available at those featured operators were compared as well. We did pretty much the same thing we did to compare the football matches.

Similarly to what you will experience with football betting, there can be great variances between the worst and the best odds that bookmakers offer. For example, in race 1, the variance between the worst odds (Coral, William Hill, Paddy Power and Bet365) and the best odds (BetVictor, SkyBet and Ladbrokes) is 30.76%. In race 2, they featured a variance that amounts to 26.66% between the lowest odds (Paddy Power and Ladbrokes) and the highest odds (BetVictor, Coral, William Hill and Bet365). In the third race, there seems to be a huge difference between BetVictor, Ladbrokes and Bet365, which had the best odds, as compared to the worst odds that belonged to Coral. The total variance was 40%. And finally, the fourth race featured a variance of 30.76% between the worst odds (BetVictor and William Hill) and the best odds (Coral, Paddy Power, SkyBet and Ladbrokes).

It is important to shop at different sites to get the best odds. Sometimes it is best to go with two different operators for one and the same race. You are not likely to come across variances of 25%.

Mobile Betting

What are the options for mobile betting?Back in the day, we would use our mobile phones to get in touch with other people either by sending texts or calling them. That was quite a long time ago. Today, mobile phones are not packed with buttons, they are bigger than ever, and they have a touch screen. Most of them support Wi-Fi, 3G and even 4G.

Throughout the years, online betting sites have conquered mobile platforms too. They provide mobile apps which make betting a piece of cake. Customers have access to their favoured markets. Almost any smartphone these days can run those apps.

What to expect from our mobile apps?

  • Place bets in a breeze
  • Exclusive bonuses
  • Bet on your smartphone
  • Instant bet placement

Nowadays, almost every betting site features a mobile version. Apps are not a luxury anymore. Rather, they are a necessity. All of the operators that our website recommends can be run on devices that support iOS and Android, not to mention Blackberry and Windows Phone. A special bonus is available to members of Bet365 who choose to use their betting app. Their mobile version provides just as many opportunities as are available in their Desktop version.

We assure you that we have tested all the best betting websites that offer mobile platforms.

Different Countries Different Laws

Our site is mainly focused on the British rules and legislations. They will not be useful to you if you do not reside in the UK. This is why we have made dedicated pages for the countries that our readers usually ask about.

Betting By Country

Live Streaming and Betting

The betting world features in-play or live streaming and betting. It is growing pretty fast. Note that if there aren’t many live markets available on your operator, then you need to reconsider your membership there. Live betting is a must-have. Being unable to provide live betting is a huge disadvantage. What’s the fuss about? Well, nothing is more exciting than watching a game and placing a bet. This is how you can back curling players, horses and football teams. It takes betting to a whole new level. It adds to a more interactive game. You should know that video streams are of great importance and live betting is correlated to them. The best betting websites are capable of ensuring live video streams. That way you can place bets on the go. You need to place a bet through your account or have positive balance to watch live streams – well, in most cases. All in all, we do not recommend using an online betting site if it does not offer video streams and live markets.

The Good and the Bad sides of Betting

What are the good and the bad sides of gambling online?The truth is that not every betting site we encounter in the cyberspace is trustworthy, as much as we want to think that all operators want the best for us and are concerned about our well-being. Not all companies are the same. Some were created with the idea of cheating people. How can you tell that a betting site is not trustworthy? Or how do they ensure a fair play? Is there someone who is in charge of this? I mean, think about it for a second.

Imagine we are one of these fake bookmakers, who claim they have the best betting site. We can always assure you that the games featured on our website have been vetted. A certificate written down on a blank page in MS Word can be quite convincing, especially with a fake stamp on it. If a customer happens to win a game (of course, we can make sure that doesn’t happen at all), we can pretend they didn’t, coming up with a good excuse after referring to our terms and conditions (e.g. we can claim that any winnings can only be obtained on a date that doesn’t exist on the calendar). If the client persists, we can always find a way to pay less money that they have won. In other words, we will do the best we can to make that client give up.

Limiting the money a customer can cash out to a small sum like £50 is another excuse we can make to cheat on our clients. And even if we say £50, we actually mean that amount of money minus all the fees and taxes, say 30% administration fees, 30% local taxes, 20% currency conversion fees and 10% bank charges. In fact, that customer may end up paying us money rather than the other way around. Now, isn’t that fun?

Things to Consider when Picking an Operator

  • What makes betting a bad or a good choice
  • Limited sports and betting options
  • A variety of bets and sports
  • No extras
  • Live betting and other extras
  • Messed up navigation
  • Intuitive bet placement
  • No bonuses at all
  • A variety of bonuses
  • Website which takes forever to load
  • Website which loads instantly and is easy to navigate

Will you put up with this? Come on, things can be better

Things can be better with the betting law of the uk!Security is one of the primal instincts of every human being. It is a key factor in every aspect of your life, including your family, career and daily routine. Respectively, you strive for stability with regard to gambling on the best gambling sites too. It is pretty understandable – it is your money, and a lot is at stake. This is why you want to avoid any complications at all costs. Check out the following Gambling Commission report, according to which bookmakers have been subjected to monitoring twice as much as the rest of the sectors about gambling.

There has been a change in the regulations regarding companies which provide their services in the UK since December 2014. According to that change, any operator working within the UK must get a valid license from the UK Gambling Commission. Before the change, operators could get licenses from other countries; for example, Guernsey and Malta. Now that the new regulation has been imposed, customers can rest assured their rights will be protected since the same regulatory body is in control.

This means is that if a customer wins, they can get their winnings. What is more, it means that all personal details are kept confidential. This is what we are all after, isn’t it?

You can usually see which regulatory body has issued certificates for an online betting operator by going to the footer of their web page. We have put together a guideline for you, which points out what you should be going for with regard to bookmakers.

  • The Betting Adjudication Service (IBAS) is where you can solve any disputes that have arisen with the bookmaker. Although you may not be pleased with their verdict, be sure that it will be unbiased.
  • The European Sports Security Association (ESSA) is another regulatory body, whose purpose is to prevent scams. They follow closely Sports Betting Integrity.
  • GambleAware is another organization that concentrates all its efforts to assist customers with their betting issues. In fact, what they focus on is helping individuals who show signs of being addicted to gambling. The organisation is completely people-oriented.

Banking Options For the Punters

Best banking Options that online punters can use!When discussing the best betting sites in the UK, we cannot help but talk about payment methods too. Online bookmakers offer a variety of ways to make online money transactions. It goes without saying that you should opt for a reliable method. Whereas in the past, people used to make their bets at the retail shop, today the industry enables bettors to transfer money online.

There are three main groups of transaction types. Here is some short info about each of them:

  • Bank cards – One of the easiest ways of sending money is by bank cards. Mastercard and Visa are some of the main cards offered by most betting sites, but many of them also accept Delta, Maestro, Solo or Laser cards. Usually, you only need to enter your debit or credit card details make transfers. There is no need to register somewhere else. One of the disadvantages of using a bank card is that money transactions take more time to complete.
  • E-wallets – We recommend using an e-wallet to make money transactions. Their biggest advantage is that money is transferred instantly. Another reason to stick with e-wallets is security. According to us, PayPal is the best bet. But, there are other worthwhile e-wallets like Neteller and Skrill (Moneybookers).
  • Pre-paid method – Customers do not like sharing confidential information with online betting sites. This is the main reason that pre-paid vouchers are a great way to go if you want to make money transfers online. One of the most popular pre-paid vouchers is Ukash. Most betting sites accept Ukash. The biggest downside of this method is that you need to provide another method if you want to collect your winnings. If you create an account on Ladbrokes, you can get a full ‘odds on’ card. That way you can get your money at any Ladbrokes branch out there provided that you have a full account and that you provide some type of identification.

Security Practices that Bookmakers Endorse

  • HTTPS Protocol – Hypertext Transfer Protocol Secure or HTTPS is the best way to go. It adds another security level and ensures that all the data which is received and sent is encrypted. All betting sites use HTTPS.
  • Security Practices that Bookmakers Endorse – Every card issuer takes various measures to ensure your security. Make sure to take advantage of those offers. For example, Visa use the Verified by Visa sign, and Mastercard provide a “secure code”.
  • CVV Number – When you make a deposit, your bookmaker will ask you to provide a CVV. This is the 3-digit number that exists on the back of any bank card. The numbers are usually placed in a separate area on the card so that they are easy to see.

How to Find the Best Bookmaker for Me?

Not every online bookie is good at every aspect of sports betting, poker and casino games. Yet, some are more well-rounded and proficient than others. Although, you might not need your ideal betting site to be like that. Your priorities include making sure that the bookmaker pays out quickly, provides stats and offers you a tonne of promotions. It does not matter what you are looking for in a site, it is important not to settle for anything less than what you need. We advise you to read online bookies reviews and talk to other punters to know what a good promotion looks like so you can take advantage of one when you see it. There is nothing wrong with depositing a small amount of money to find out if a bookie is the right one for you.

More Betting

Our site aims to take your interests into account by combining our knowledge of the company as well as its management group and history. You will also have the opportunity to do your own research. You can do so by checking the point spreads and betting lines for each of the bookies in our website. This way you will find out if the different companies post late or early and if they are competitively priced. Keep in mind that the cost of buying a bet will vary. Moreover, you can determine if a bookmaker offers a full array of alternate point spreads and prop odds. This way you will make sure that everything is available. And as you come closer to make a decision, you will learn how to check the site’s bonus structure and how to take advantage of every possible benefit. If you still have questions that are unanswered, do no hesitate to contact the operator. The bookies who care about their customers will take the time to answer their queries and resolve any issue that they encounter in a timely manner.

About Us

Our experts spend countless hours reviewing and testing each of the bookmakers on our site. Our video will provide you with all the information you may need about us. And if it does not, you can contact us by email.

Frequently Asked Questions:

Online betting is a huge topic, and it has many ins and outs. The purpose of the following section is to answer all the questions that we weren’t able to place anywhere else on the site for various reasons. If you have problems with some phrases and terms, go to the glossary.

  • Q: What if I have a dispute with the online operator or if they refuse to make payments?

  • Will there be issues with bookmakers ranked A or B?A: There should be no problems with bookmakers ranked A or B. The best thing to do if a problem arises is to get in touch with IBAS. They have addressed complaints and problems between bookmakers and users for a long while. If you are concerned about something, contact IBAS. Of course, make sure that you use them as a last resort. It is always best to arrange an agreement with the operator in question before resorting to IBAS. As stressful and annoying as it can be to talk to bookies’ customer support agents, you can eventually have it your way if you are persistent enough.

  • Q: Is there more to free bets and sign-up bonuses than meets the eye? What’s the catch?

  • A: Believe it or not, there is no catch. The thing about bookmaking is that it relies on mathematical models. This means that every single promotion or bonus these sites offer has been well thought out. They calculate any potential losses. So, what we are saying is that betting is something you pay for just like you shop for stuff. You know that merchandisers offer promotions to attract more customers, right? The same rule applies to betting. Keep in mind is that there are certain requirements that these operators impose so that users don’t walk away with the free cash without betting. Most of the time users are required to bet at odds no lower than 1/5 or 1/2. It seems like a good deal after all. And just because the money is given for free doesn’t mean you can bet foolishly. Be sure to make good use of those promotions.

  • Q: Are all online operators trustworthy?

  • A: No. You need to learn to distinguish between the good ones and the bad one to find the best gambling sites. If you don’t, you might come across a scam. Your best bet is to go for the most reputable and popular bookmakers. There is no point in winning a huge promotion if you are not able to cash out the money – or worse – if the personal details you have provided are compromised. Make sure that you stick with some of the partners we showcase on our website, and you are good to go. They have amazing offers, plus they are trustworthy.

  • Q: Does the bookmaker have the power to suspend my account and under what conditions?

  • A: Online booking sites may have your account suspended to comply with all laws, both international and domestic. This will happen if the identity of the user is put into question. You have to verify that you are the owner of the account. After requesting your winnings to be cashed out you may have to send your address and other proof of your identity. Also, if you violate the terms and conditions, have claimed several bonuses or have created many accounts, they can delete your account. Should you require more information, you are advised to get in touch with the bookmaker’s customer service.

  • Q: What if I have a gambling problem? Or what can I do if someone I know is addicted to gambling?

  • A: It is important to remember that it is often impossible to tell someone has a gambling problem unless they speak out. Anyone regardless of age, ethnicity and sex can have a gambling problem. That is why it is often referred to as the “hidden addiction”. One thing you can do is to contact the ‘National Gambling Helpline’, which is confidential, at 0808 8020 133. It is available seven days a week. Individuals can call from 8 am to 12 midnight.

  • Q: What about a sports betting blog where I can get more information? Is there a good one available online?

  • A: There is an overabundance of websites offering tips on betting in the cyberspace, but only a few of them are worth your time. We don’t mean to brag, but our blog is pretty good. It has everything you need, plus it is updated on a day-to-day basis. Here you can read everything about horse races and football fixtures. As a whole, you can learn about any event which may add to your betting experience and – why not – your bank account. The reason our blog is such a good read is that we enjoy sports betting very much. You can also read the most relevant and recent news about sports betting in addition to getting tips.


  1. BeGambleAware® (Advices about problem gambling)
  2. UK Gambling Commission
  3. Routledge International Handbook (Internet Gambling)
  4. IBAS (Independent Betting Adjudication Service)
Last edited by Anthony Graham at September 21st, 2017
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