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An Insider’s Look at the Best Betting Sites in the UK

Online sports betting is the most popular type of gambling in the UK, as a recent study showed that it now takes over 60% of the industry, having dethroned bingo as the nation’s favourite gambling activity. With such surge in popularity, it’s hardly a surprise that more and more bookmakers are elbowing their way to your attention. But how can you tell which indeed are the best betting sites? There are a lot of things that have to be considered before you choose a website that is worthy of your time and money.

In this article, we break down for you the essentials, so you know what to look for when selecting a sportsbook on your own, and we also list our own recommendations. Choosing a betting website listed on this page is the first step towards a guaranteed and lucrative secure gambling experience. So what are you waiting for? Dive in and start your betting journey.

How We Monitor and Rank the Bookies – Our Criteria that You Can Use As Well

We know exactly what you want from your online sports betting experience, because we are just like you. We are looking for the same things in a bookmaker, and they are simplicity, instant gratification, an entertainment value as well as an engaging and rewarding player experience. In this article, you will find out how we choose which sportsbooks to review as well as the criteria we focus on.

All online bookmakers reviewed here are part of our complicated ranking system that was devised to winnow the good from the bad and offer the reader the most detailed information before they begin to form a decision. When ranking online betting sites, our reviewers follow a long list of criteria that are specifically selected to judge an online bookmaker in the most objective manner. We take the time to study bettors’ habits and preferences and rank the top betting sites that will live up to their expectations.

Why Licensing is Crucial for a Sports Betting Website

Things can be better with the betting law of the uk!It goes without saying that security should be the first concern that comes to mind when choosing a sports betting site. Any bookmaker that deals with money should be subject to heavy monitoring and security check-ups. If you are going to deposit money on said site, you need to make sure the money will go to the right place.

The company should be licensed and regulated by a particular jurisdiction and should be operating legally on the market. There are different authorities that handle such issues. There also are independent agencies that run periodical check-ups to ensure a sportsbook is impeccable. If you are a punter located in the United Kingdom, the bookmaker must be licensed and regulated by the United Kingdom Gambling Commission.

This way you can calmly gamble being sure that your money and personal details are safe. This also ensures that if you are lucky enough to win some money, you will able to withdraw it without any complications. However, you will have to refer to the Terms and Conditions of the particular site to make sure that they are reasonable.

Most trusted sportsbooks in UK

Bookmaker Bonus Amount Min. Bet Rating Visit
Bet365
100% in Bet Credits Up to £100 £5 9.7 /10 Bet365 ReviewBet Now
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
888sport
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Betfair
100% in Free Bets £100 £0.1 9.0 /10 Betfair ReviewJoin Now
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Unibet
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* T&C’s apply. Click on Join Now for details.

Quality of the Site & User Experience – Opt for Nothing Less than the Very Best

Player experience is crucial, so you should keep in mind that the two biggest factors for players to switch sites are poor customer service and site quality.

To figure out if the quality of the operator is decent and the overall user experience is up to standard, you have to go through a few steps. The first one is reading some online bookies reviews by other players who have already tried out the site. This is one of the most objective ways to figure out if an operator is good, as you can find out what the flaws and strong points of a site are before signing up or spending any money. The second step is going through the site and seeing what your first impression will be. This way you can see if the site is user-friendly and if there are plenty of markets to place bets on.

By now, you should have decided if the bookmaker is worthy of your time and money. If that is the case, you check the sign-up process and see for yourself if the navigation is easy to use. If everything is top-notch, you can go ahead and make your first deposit.

Ease of Depositing and Cashing Out

Another linchpin of the best betting sites is handling deposits and withdrawals in a fast and secure manner. Although deposits are usually instantly processed, the cashing out can be made incredibly difficult by some shady operators. This is why, you should always read the Terms and Conditions to make sure that there aren’t any impossible hoops you have to jump through to take home your earnings.

Online Betting Shops Accepting PayPal

PayPal is one of the most commonly used ways to deposit and withdraw at online betting sites. It is also the most popular e-wallet. The simplest way to deposit to an online betting site, poker room, or casino with PayPal is through an already existing balance with the e-wallet. Alternatively, you can connect your credit or debit card to PayPal. This way you can use your card without having to share its information with the bookmaker. This is definitely one of the safest ways to deposit and cash out.

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Bitcoin Sports Betting Sites are Getting More Popular than Ever

Bitcoin is the most popular crypto-currency, and its usage has risen drastically in the past several years. Even though the currency started off a few years ago with only a few hundred users, its market cap is currently in circulation and is now more than £10 billion.

One of the biggest differences between Bitcoins and traditional currencies is the lack of government oversight or an issuing bank. The crypto-currency does not operate within any country’s laws, which makes it invulnerable to seizure by any government. This is one of the reasons for its popularity and rapid growth and the increasing number of sports betting sites accepting Bitcoin.

Bookies Accepting Credit and Debit Cards Are Not Hard to Find

Best banking Options that online punters can use!Online punters are always looking for quick and easy ways to deposit in their favourite bookmakers. Using a personal debit credit card is one of the first ways used by online sports bettors to make online deposits. But, over the years, credit card companies have blocked or even outlawed a lot of transactions to offshore bookmakers. Although it has become more difficult, credit cards are still a great option for punters who want to gamble online, and there are still many sportsbooks that accept such deposits.

How to Bet on Mobile – Convenient Banking Methods on the Go

There is a brand new trend in sports betting, and it will change the way you place a bet. The betting industry has seen a massive push towards safe and secure banking, thanks to apps like Boku and Payforit. This has led to some sports betting sites introducing phone bill depositing, where you can pay by using mobile billing. You can also use Apple Pay if you have an iOS device.

All of the methods that are mentioned in this paragraph work in the same way. You deposit with money that is later on added to your phone bill. We expect that this will become mainstream in the next several years. Keep in mind, thought, that the depositing limits are relatively low and you can’t cash out using mobile payment method.

Top Bookies Promotions – Here’s the Bonus Brief

Free bets and sign-up promotions remain the largest driver of acquisition, but the player experience factor is becoming increasingly crucial, particularly for sports betting.

Most of the best online betting sites offer a welcome incentive to their new customers to get them to sign up. However, the internet is filled with bookmakers with various other offers and promotions, some of which we will take a look at below. A sports betting promotion typically concerns a specific sport or event like the UEFA EURO, FIFA World Cup, Champions League, Wimbledon, or the Olympics.

Sign-Up Offers for New Players

There are hundreds of welcome bonuses online so it might be a bit overwhelming to choose the right one for you. The first thing that you should consider before picking one is the amount of the bonus since if you choose a massive promotion, you will have to be ready to wager a big sum. The wagering requirements are another thing that has to be taken into consideration because they might be unreasonably high and almost impossible to pass.

The next factor is the minimum odds; they should be somewhere in the range between 2/5 (1.40) and 1/1 (2.00). The validity period is the last thing that you should look into; it is usually about a month after you have deposited.

Deposit Match-Ups & Reload Bonuses

What an individual should do to claim a Deposit Bonus?A matched bonus is a type of deposit promotion that is equal to the size of your first deposit. It is usually applied to your initial deposit, but you might also get more deposits matched in the future. Every matched bonus comes with terms and conditions like wagering requirement as well as minimum odds. You should familiarise yourself with the particular T&C at the sports betting sites you’ve chosen in order to get the most of your bonus.

There are also reload bonuses which offer a little extra funds for the punter to reload their account and get back into the fun and excitement. There is a wide variety of reload bonuses, and there is a huge chance that you will find one that will be attractive enough to get you to start betting again. Once you get back into action, the bookmaker is making money again.

Bonuses could be both match and reload at the same time, for example, you might get the match of your first few deposits. However, in most cases, the second and third deposits are with less than 100% match. This means that with them you will only get a part of your deposit as a bonus instead of the whole thing.

Free Bets are Ever so Popular and Most Rightly So

The term free bet could have a lot of meanings and be used in various contexts. Some use it for every welcome bonus that is offered by a bookmaker. However, we do not refer to all sign-up bonuses as free bets. We make a distinction between free bets that are handed out to you by the sportsbook and other promotions that for example match your bonus.

According to our definition of a free bet, it is a wager that the bookie gives to you on their expense. These offers are typically given to new players, but they can also be credited to loyal customers during special promotional periods.

If you are lucky enough to win, you will get to keep the winning amount but not the original sum of the bet. In some cases, your winnings are returned without any attached requirements, but sometimes you will have to bet your net winnings before you can cash them out.

Cross-Platform Bonuses for Some Added Diversity

Some of the biggest brands in the industry offer more than one gambling outlet and it’s not rare for them to offer promotions to their customers using their poker networks or online casinos as well. Very often, you might get an extra perk like free spins on slot games or cashback bonuses at the operator’s casino if you make a bet on a promoted event in their sportsbook.

A nice touch to bring in some diversity when you’re looking for something extra to your sports betting, so it’s definitely worth keeping tabs on those. Logging in is usually done with the same credentials you use for the sportsbook, so you won’t even have to set up a new account in order to get a casino bonus.

Remote gambling activities during the years

Loyalty and Reward Programs

If you wager on sports on a somewhat regular basis, then you should really try and take advantage of the additional value which you can get from the loyalty and reward programs that many of the top betting sites offer. You are probably already aware of the welcome bonuses that you can get from signing up with a site, because these are typically very well advertised, but what you probably do not know is that many of the top betting sites in the UK also look after their regular clients.

Welcome bonuses are a great reason to join a new site, but they are only a one-time incentive, so they do not give you any extra value in the long term. On the other hand, loyalty programs are all about the value in the long term. They are geared up towards high-rollers and VIPs that bet on a regular basis and at high stakes, even though even the casual punter can benefit from them. You should note that operators do not always use the term loyalty program, other terms like rewards program or VIP scheme are also very common.

The Various Types of Sport Bets Offered by Bookies

There is a variety of wagers that you are able to place on an online bookmaking site. Some of the most popular ones are Single, Accumulators, Doubles and Trebles. The single bet is a wager on a single selection of one event as the name suggests. Accas or Accumulator bets are one wager that requires a number of selections each of which have to win for the Accumulator to be a winner.

Again as their names suggest a Double is an Acca consisting of 2 selections and a Treble is the same, but with three selections instead of two. There are a tonne of other wagers you can place as well, like Yankee, Trixie, Lucky 15 and so on. We have given them a closer look on our dedicated page about bet types, you can find it here.

Mobile Betting Apps – How to Bet on the Go

Do you know how to use the options for betting online?Due to the rise of mobile devices like tablets and smartphones, we have online access from any location, translating into quite the easier access to bookmakers without the use of a bulky laptop or an even larger desktop computer. Mobiles have introduced ease, speed, and convenience of gambling from just about anywhere, which gives punters greater opportunities for online betting on sports.

Mobile gambling has changed the nature of the industry, but it still falls short of meeting the expectations of some players. There is no need to mention that mobile betting is already outgrowing gambling on laptops and personal computers. Moreover, about 43% of gamblers bet on mobile devices, which is more than a 10% increase in only a single year.

In fact, the mobile betting industry has grown so much that Google decided to change their policy on allowing gambling apps on the Google Play Store. This means that Android users no longer have to go to alternative measures to find their favourite bookmakers’ mobile apps. Now all you have to do to start betting is go to the Play Store and type in the name of a bookie of your choice. We prepare a list with best betting apps available on the market.

Placing Live / In-Play Bets on Sports

The concept of in-play betting (also referred to as live betting or in-running) is quite simple. Nowadays, most online sportsbooks offer this option, in which you are given the chance to place a wager while a sporting event is still occurring right in front of you.

Sportsbooks alter odds on participants in a particular event as it unfolds according to how decreasingly or increasingly likely it is that a specific outcome is going to materialise. For instance, you may want to wager on the unlikely scenario that a football team is going to make up a 2 goal deficit in the last 10 minutes to finish in a draw.

Capitalising on in-play betting odds can turn a string of horrible pregame wagers into a host of lucrative earnings. Gamblers might back a star striker to be the first to score only to have him injured five minutes into a game. Betting live on a different footballer to score might help negate the original loss and in some cases even provide additional winnings depending on the odds that are on offer.

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How to Make the Best of the Betting Markets Variety

In the sports betting world, markets provide a marketplace for odds or a place in which betting websites can list their odds for every possible outcome of sporting events. Gamblers can choose odds from a market based on the outcomes they believe will happen. A betting market consists of one category of wagers. There might be many markets for a single event, which enables you to focus on a particular type of betting.

For instance, a single football match is going to have separate markets for gambling on the match result, the number of goals that are being scored, the goal scorers – or players who will score goals – as well as the winning margin. Bookies sometimes offer dozens of markets for high-profile fixtures. Not to mention that there are many operators which offer a single-wallet account across all their platforms. However, this is only for the operators which support other networks as well.

Betting options explained - an infographic

Why Customer Care Should Be on the Top of Your List

Unlike your local corner shop, which you can physically visit, online betting sites are virtual and allow you to gamble on sports. But, this does not mean that an online bookie’s address somewhere on the internet. Each reputable online sportsbook has a physical address, which you can find on their site as well as a phone number you can contact. Some of them will also offer live chat, email, and a FAQ section you can review to feel more comfortable about gambling there.

Another important source of information about online gambling sites is the social media. Each trustworthy site will have a presence on Facebook and Twitter and use them as a valuable service tool. Liking or following the bookmaker you will see how the company communicates with their customers.

This gives them a new level of trust as well as the necessary knowledge that you need to make the right decision when the time comes to make one. When you are choosing an online bookmaker to play at, always make sure that they are available 24/7 and that they offer as much contact ways as possible such as live chat, a toll-free telephone and email.

A Bookie’s Reputation – Can You Trust Everything You Read Online?

There are some of aspects of a bookie we feel have to be there in order for you to even consider signing up with them. Things such as knowing that they are regulated and licensed and a good reputation are bare minimums. If these requirements are not met you should not feel confident in considering them as a choice and certainly not confident in putting your hard-earned money on their website.

Thus, you should do a search on forums and on the internet, in general, to find out what is the consensus of the site and look for any possible red flags. Another thing that you have to do is check their licenses.

We do not immediately rule out sites that have not been around for years or new ones. However, there needs to be a very good reason to consider placing them in our rankings. We are typically hesitant to recommend betting sites that have not had an opportunity to prove themselves.

Of course, a simply well-established site does not automatically mean that it is legitimate. It has to have a solid reputation as well. Bookies with a track record of treating their clients well have obviously demonstrated that they are to be trusted. On the other hand, websites with a history of treating their customers badly have demonstrated the exact opposite as far as we are concerned.

Security is the Most Important Aspect

All the financial transactions on the platform must be handled using encrypted technology that will keep the information that goes to and from the site from being accessed by third parties. Certified SSL security technology must be used to maintain all customer data, whether personal or financial, safe and uncompromised.

The company should be licensed and regulated by a particular jurisdiction and should be operating legally on the market. There are different authorities that handle such issues. There also are independent agencies that run periodical checkups to ensure a sportsbook is impeccable.

The betting site you choose to use ought to be tested and verified by third-party agencies on a regular basis. This gives it an additional level of security. The purpose of independent companies is to examine the content of the site and make sure that the outcomes are unbiased.

Tips for Newbies

If you’re new to betting on sports, here are some tips beginners need to know.

What’s a sportsbook?

The term sportsbook refers to an organisation, or even a single person, who accepts wagers on sports. They will take your wagers and pay you if you manage to win. However, they take a small commission on the winning wagers. In Europe, we call them bookies which is the short version of bookmakers. In the U.S. people frequently refer to sportsbooks as simply books.

How do sportsbooks work?

The essence of understanding how bookies work is knowing where to place a wager. Most of the newbie punters make this mistake because they do not understand how betting sites work.

Sportsbooks make a profit by pricing their betting markets so that the odds they offer do not represent the exact statistical probability of a particular event. Betting operators create markets that go over 100% to create an edge, and that is where the sportsbook makes its money.

For the coin toss, bookies would offer heads or tails at odds below 2.0, which means that you would have to wager more to win £10. If the odds were offered at 1.91, you will have to bet £11 to make £10, and the market percent is about 104.7%. Thus the sportsbook’s margin is about 4.7%.

Are sportsbooks legal?

This depends entirely on where you reside. In the United Kingdom as well as most of Europe, sportsbetting is legal. However, that is not the case in the U.S. There you can only place wagers legally in several states. To figure out if your country allows sportsbetting, take a look at our dedicated pages about various countries. However, you should also check your location’s laws regarding this matter, just to be safe.

UK operators hold the largest share of remote gambling activities

Can people make money with sports betting?

There is a reason that the popularity of sports betting has recently exploded. In fact, are you aware that during the last recession, the gambling industry relentlessly continued to grow? That is because, in times of desperation, a lot of people try their luck and think of possible ways that they can turn their money into more money.

However, can you make money from betting on sports?

Everyone is attracted by the thought of making money in an easy way. When you’re working in a 9-5 job and struggling to make ends meet, it is only natural. However, the truth is this: making money from gambling is tough. It is very tough. Still though, if you are serious about becoming better at it, this betting guide will help.

How to Sign-up at a Sports Betting Site: A Step-by-Step Tutorial

  1. Create an account – the first thing you need to do is open an account with the bookmaker of your choice. This is usually very easy, just write down your personal details, and click on the button below that states sign up. We recommend that you choose one of the top betting websites on our list in order to get the best bonus for your money.
  2. Claim a bonus – now you can claim your bonus, this will either be done automatically for you, or you will be given a code to enter. If it is done automatically, you will see it immediately in your account wallet, and if you have a code, you might have to wait some time until you get the bonus money or free bet, but that differs from one bookmaker to another.
  3. Make a deposit – After you create your personal account, you will have to deposit some money into it. Some bookmakers will not give you a bonus until you make a deposit, with most of them you will get a free bet that matches your initial deposit. But if you like a bookie, you are bound to fund your account sooner or later, right? Usually, every time you win, you will get your earnings with the same method you used to deposit, for example, a debit card.
  4. Check the odds – now that you have deposited some funds into your account, you should choose an event to bet on and check the odds for the outcome that you believe will occur. Make sure that you read the T&C for the free bet before you do this, because most of these bonuses require specific odds. Thus, you have to make sure that you fulfill the bookies requirements in order to be able to use your free bet.
  5. Choose a market – now you can choose the market you wish to wager on. This is also quite simple, just head on to the page of their website that includes all of the markets and picks one alongside the event of your choice.
  6. Withdraw your winnings – if you are lucky enough to have your free bet win, you can simply withdraw your winnings. With the best betting sites, this process is quite simple. Simply head on to your account and find the withdrawal button. It usually takes several days to process, but again that differs from one bookmaker to another.

More recommended sites

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Tips for Seasoned Punters

Have you already gone through the basics? Are yo well-seasoned with the basic functions and operations of betting? Do you want to graduate to a more advanced level? Fortunately, we have advice which has been tailored to advanced aspects of gambling.  If you wish to learn more about bankroll management, arbing, and betting systems, then you will find it all in the following paragraphs.

Stay in Control of Your Bankroll

There are a couple of essential characteristics to be a successful long-term punter. The first is being able to recognise value in a given market, and the second is managing your bankroll. In other words, how to optimise the value while minimizing the risk.

Many successful punters have the ability to recognise value in a specific sports betting market, whether that be research and experience or by some statistical model to assess the probability of a particular outcome.

Thus, it is crucial to always keep a bankroll that you can afford to lose, and set a limit on your bets, for example, 5 pounds per wager. This will keep your bankroll for a longer time.

Be Very Well Prepared before Opting for Arbing

Arbitrage bets in gambling is an activity in which you simultaneously place wagers on all possible outcomes of an event at odds that guarantee you a profit, whatever the result of the event is.

In other words, you place a bet on every possible outcome to make sure that one of them wins, and if the odds are good enough, you will make a small profit. Punters who take advantage of this are often referred to as arbers. An arb is sometimes called a miracle bet or a sure bet. Before you set out to explore the options this type of betting offers, keep in mind that it will require a solid financial investment and needs to be backed up by thorough research. In other words, you definitely need to know what you are doing in order to avoid serious losses.

Are the Various Betting Systems Any Good?

The betting strategies and systems that you can find online have been available to our readers for quite a while already. It is an area that also continues to grow, offering tips, advice, and betting systems.

Currently, there are over than 70 betting strategies, and every once in a while, new strategies and systems come out. Some of the most popular systems are the Martingale, Fibonacci, proportional betting and so on. You can also try Parlay Betting.

The Future of Sports Betting – Innovations Now and What to Expect from the Future

Over the last 20 years, online gambling has grown during every year, so much that it has changed society’s perception. No longer the preserve of dishevelled tracks and smoky bookies, technology has made online betting a mainstream leisure activity.

Mobile technology is the key factor in bringing online betting into the mainstream. It has simply revolutionised every aspect of the said industry, from regular sports betting to in-play wagering. Being able to bet on your favourite sports when and wherever suits you has been a massive leap forward.

Omnichannel Will Change the Way We Bet

The Omnichannel experience is more than just hype, and something that taps into a genuine player need especially among the younger, tech-savvy punters. This type of betting experience lets you transition from land-based shops to online betting sites seamlessly, using the same credentials and using as many and different devices as you wish – your laptop, mobile phone, or tablet. All channels are integrated, allowing you to stay on top of the events you’ve placed a bet on anytime, anywhere, on any selected channel.

Blockchain Technology – The Future of Betting?

This type of technology has been slowly creeping into our lives, and nowadays its presence is felt like never before, with Google search trends that show new records as well as the collective crypto-currency market cap which is currently at its highest. However, there are particular industries with which Blockchain technology and crypto-currencies are able connect with on a deeper level, and gambling is one of them.

How blockchain could be integrated via gambling?

The symbiosis between gambling and crypto does not seem to be getting weaker either. Malta, a country which is known as a pioneer in the betting industry, is planning to legalise the use of Bitcoin at online operators and is currently exploring the options.

Sports Betting Social Networks

There is a tonne of sports betting communities that you can join. For example, there are many groups and pages on Facebook made by punters in which people share their experiences with various bookmakers and betting systems. There are also websites like Quora on which you can ask all types of questions regarding gambling and basically everything else, and you will get quick answers by many experienced punters.

Another very cool website is Reddit, and believe us there are a lot of subreddits related to betting. And finally, there is YouTube, since a lot of experienced punters make video guides that you can watch for free.

AI – How Algorithms Are Changing the Betting Industry

Recently, a lot of countries have been seriously considering gambling addiction. To prevent ludomania, lawmakers have continuously been introducing various bans on gambling activities. These measures turn out to be not beneficial at all for the development of the industry. The AI systems can be quite effective in combating betting addiction as well as its consequences. According to the scientists, AI manages to elaborate a unique system which allows it to detect a pathological addiction to gambling before it transforms into an actual addiction.

eSports – A New Niche You Need to Look Into

Betting on eSports is the latest online trend. Millenials seem to be obsessed with it, and with good reason. It is basically the same as betting on football, for example, but on video games, mostly MOBAs, short for Multiplayer Online Battle Arena. Some of the most popular eSports to wager on are League of Legends, Dota 2, CS: GO, Hearthstone, and Overwatch.

League of Legends is the most popular MOBA up to date, and there are always events you can wager on. There are the Summer and Winter Splits as well as the most popular World Championships. There are also various leagues depending on the server of the players. Even you’re not that much into pixelated battles, this is a market well worth exploring, as statistics show that bookies lose 90% of bets on e-Sports.

Frequently Asked Questions:

Online betting is a huge topic, and it has many ins and outs. The purpose of the following section is to answer all the questions that we weren’t able to place anywhere else on the site for various reasons. If you have problems with some phrases and terms, go to the glossary.

  • Q: What if I have a dispute with the online operator or if they refuse to make payments?

  • Will there be issues with betting sites ranked A or B? A: There should be no problems with bookmakers ranked A or B. The best thing to do if a problem arises is to get in touch with IBAS. They have addressed complaints and problems between bookmakers and users for a long while. If you are concerned about something, contact IBASM.

    Of course, make sure that you use them as a last resort. It is always best to arrange an agreement with the operator in question before resorting to IBAS. As stressful and annoying as it can be to talk to bookies’ customer support agents, you can eventually have it your way if you are persistent enough.

  • Q: Is there more to free bets and sign-up bonuses than meets the eye? What’s the catch?

  • A: Believe it or not, there is no catch. The thing about gambling is that it relies on mathematical models. This means that every single promotion or bonus these sites offer has been well thought out. They calculate any potential losses. So, what we are saying is that popular betting is something you pay for just like you shop for stuff.

    You know that merchandisers offer promotions to attract more customers, right? The same rule applies to popular betting. Keep in mind is that there are certain requirements that these operators impose so that users don’t walk away with the free cash without betting. Most of the time users are required to bet at odds no lower than 1/5 or 1/2. It seems like a good deal after all. And just because the money is given for free doesn’t mean you can bet foolishly. Be sure to make good use of those promotions.

  • Q: Are all online operators trustworthy?

  • A: No. You need to learn to distinguish between the good ones and the bad one to find the best gambling sites. If you don’t, you might come across a scam. Your best bet is to go for the most reputable and popular betting operators. There is no point in winning a huge promotion if you are not able to cash out the money – or worse – if the personal details you have provided are compromised. Make sure that you stick with some of the partners we showcase on our website, and you are good to go. They have the best betting offers, plus they are trustworthy.

  • Q: Does the bookmaker have the power to suspend my account and under what conditions?

  • A: Online betting sites may have your account suspended to comply with all laws, both international and domestic. This will happen if the identity of the user is put into question. You have to verify that you are the owner of the account. After requesting your winnings to be cashed out you may have to send your address and other proof of your identity. Also, if you violate the terms and conditions, have claimed several bonuses or have created many accounts, they can delete your account. Should you require more information, you are advised to get in touch with the bookmaker’s customer service.

  • Q: What if I have a gambling problem? Or what can I do if someone I know is addicted to gambling?

  • A: It is important to remember that it is often impossible to tell someone has a gambling problem unless they speak out. Anyone regardless of age, ethnicity and sex can have a gambling problem. That is why it is often referred to as the “hidden addiction”. One thing you can do is to contact the ‘National Gambling Helpline’, which is confidential, at 0808 8020 133. It is available seven days a week. Individuals can call from 8 am to 12 midnight.

  • Q: What about a sports betting blog where I can get more information? Is there a good one available online?

  • A: There is an overabundance of websites offering tips on betting in the cyberspace, but only a few of them are worth your time. We don’t mean to brag, but our blog is pretty good. It has everything you need, plus it is updated on a day-to-day basis. Here you can read everything about horse races and football fixtures. As a whole, you can learn about all sporting events which may add to your betting experience and – why not – your bank account. The reason our blog is such a good read is that we enjoy sport betting very much. You can also read the most relevant and recent news about sport betting in addition to getting tips.

Final Thoughts on the Best Sport Betting Websites

Future development needs to focus on the player experience and delivering the right product, on the right channel, at the right time for the person. In an industry that is built on probability, statistics and odds, there will always be an inherent link between gambling and science and gambling.

However, almost across the board, the information inequalities between betting operators and gamblers are being eroded by advances in technology and science. The question that the industry has to consider is the effect of information parity. More specifically, what does it mean for the house edge, will the prices reduce to levels which are not interesting to punters, and will the margins reduce to levels which are unsustainable?

If it becomes a common practice for gamblers to look to science, it will not be unreasonable to think it might shrink or at least significantly alter the shape of the industry. Whatever changes lie ahead, we are sure to follow up on those to let you in on the best and latest betting practices.

About Us

Our experts spend countless hours reviewing and testing each of the sportsbooks on our site. Our video will provide you with all the information you may need about us. And if it does not, you can contact us by email.

Bonus up to:

£100 in BC*

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Bonus up to:

£100*

New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+.

Bonus up to:

£30*

* T&C’s apply.

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